Pusher Pro
Built to Last, and Last
Welcome to a Laptop Battery specialist of Compaq Laptop Battery First post by: www.itsbattery.com
How many consumer technology products survive for longer than six months? A year? Most innovations are quickly rendered obsolete by the march of technology and customers’ insatiable demand for the next next new thing. Last year’s 5-megapixel camera yields to this year’s shinier 7-megapixel model. A desktop printer is hot in April and a closeout special by October.
So what to make of the Hewlett-Packard 12c, essentially unchanged since its 1981 debut and, 15 million units later, still one of the company’s top-selling calculators? Everything it does can be replicated–in some cases, with far greater ease–on an Excel spreadsheet. Yet after 25 years, the 12c remains a tool of choice among finance and real estate professionals worldwide. It is still, as one junior analyst put it, “part of the banker’s kit”–an unquestioned marker of credibility, if not good breeding.
How has this little machine, born in the days of Pac-Man, kept such a following? Part of the answer has to do with the culture of the finance industry, which embraces both cachet and conservatism. HP has played to that market brilliantly. But the 12c’s success is also a function of savvy, farsighted design, the fruit of a product team that was, in fact, thinking about the long run.
Marketing for Long Life
From the start, HP persuaded university finance and real estate professors to build the 12c into class assignments–sending students off to the campus bookstores, which HP had also targeted. The result: a legion of young business professionals comfortable with and loyal to the 12c. Some bankers carry the same 12c with them throughout their careers (testament, among other things, to the calculator’s battery such as Compaq Evo N115 battery, which can last a decade or longer). “People with industry experience will definitely have their old 12cs with their business cards taped to the back,” says Chris Bennett, a first-year Wharton student.
“Virtually Indestructible”
HP engineers put the 12c to the “drop test”–repeatedly releasing it from desk height onto a hard floor. They subjected the keyboard to mechanical button-pushers to simulate the effects of 5 to 10 years of use. Company lore claims 12c’s have survived close encounters with both a hippo (use your imagination) and a snowblower. More to the point, says Fred Karwacki, an assistant controller at Covansys Corp., who bought his 12c in 1984, “it has been banged around in airports, had every liquid you can think of spilled on it, and it just has not broken down. It is virtually indestructible.”
Money Talks
The original 12c had its logo stamped on real plated gold. “This was not by accident,” says Dennis Harms, an early project manager. “Gold resonated well with the money industries.” Still does. With laptop computers everywhere, the 12c (which lists for about $80, down from $150 at its debut) has become, in some ways, superfluous. But “it says finance professional,” says Tom Pierce, a second-year loan originator at the private investment and real estate firm Greystone & Co. “If you’re going to a meeting and you want to look professional, you have your suit and tie, maybe a fancy pen, and then your 12c.”
That Feel-Good Feel
The 12c was designed to fit in a shirt pocket and feel good in the palm of your hand. “It’s lightweight, and you can take it on the go wherever you need it,” says Fred Valdez, general manager of HP’s calculator division. That said, some finance pros just keep it on their desk–to double-check their spreadsheet results. “If I’m doing something on a PC, I always do a couple of examples with the 12c–because there, I always know the answer is correct,” says Karwacki.
The Polish Factor
Reverse Polish notation? It’s a logical system for the specification of mathematical equations without the use of parentheses or brackets (so named in tribute to Polish mathematician Jan Lukasiewicz, who first described it in the 1920s). The 12c embraced RPN, Valdez says, because engineers were convinced “it was clearly a more efficient data-entry system.” RPN took hold in the business world–but not, it turns out, universally: Poles, HP learned only recently, are happier with algebraic data entry. In 2003, HP introduced the 12c Platinum, which besides faster processing speeds and platinum accents allows customers the choice of RPN or algebraic calculating methods.
About the Author
Welcome to a laptop battery specialist of the Apple Laptop Battery First post by: www.itsbattery.com
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Cuisinart Little Pro Food Processor Lid and Pusher $0.99 |
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Cuisinart Little Pro Plus Pusher $2.95 |
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Pro 5 x Cuticle Pusher Remover Trimmer with Round Tail $3.89 |
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5x Cuticle Pusher Trimmer Remover Pedicure Nail Art Pro $3.99 |
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Pro Gold color Nail Cuticle Remover Spoon Pusher Manicure Pedicure Care Tool Kit $3.99 |
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Cuticle Pusher & Nail Knife PRO-QUALITY Stainless Steel 4 $4.75 |
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Cuticle Pusher & Nail Knife PRO-QUALITY Stainless Steel #4 $4.75 |
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JACK LALANNE POWER JUICER PUSHER FITS PRO & DELUXE MODELS ONLY BRAND NEW $4.99 |
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Cuisinart Little Pro Plus Food Processor part Food Pusher DLC-506 $6.49 |
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Cuisinart Little Pro Food Processor part Food Pusher DLC-506 $6.49 |
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Cuisinart Little Pro Lid and Pusher DLC-504 & DLC-506 $8.99 |
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CUISINART LITTLE PRO PLUS FOOD PROCESSOR CLEAR COVER WITH FEED TUBE WHITE PUSHER $11.99 |
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EP PRO 27” REGATTA BLUE PEDAL PUSHER NWT $12.00 |
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EP PRO 27” LEMON PEDAL PUSHER SZ 2 NWT $12.00 |
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SURGICAL STAINLESS STEEL Germany Pro Manicure set LEATHER clipper scissor pusher $13.00 |
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Cuisinart DLC-7 Super Pro Food Processor Pusher $14.99 |
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Hopkins Subzero Pro 9 1/2″ wide blade Shovel Pusher Removal-Ready For Winter $15.09 |
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EZ-FLOW PRO PUSHER EZFLOW NAILS OPI NEW PTERYGIUM REMVR $15.95 |
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EZ-FLOW PRO PUSHER EZFLOW NAILS OPI NEW PTERYGIUM REMVR $15.95 |
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EzFlow Ez Flow Pro Pusher Brand New Cuticle Pusher opi $15.95 |
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EZ Flow Nail PRO PUSHER Pterygium Remover Manicure Tool $15.95 |
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Cuisinart Pro Classic Food Processor Base Pusher Assembly 118BGTX DLC-10S TX $18.99 |
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EZ Flow Nail PRO PUSHER Pterygium Remover Tool $19.95 |
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Suncast Pro 20″ Ribbed Steel Strip Snow Shovel Pusher Removal-Ready For Winter $20.57 |
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Ames True Temper Pro 18″ Lift Poly Snow Shovel Pusher Removal-Ready For Winter $20.97 |
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PRO PUSHER 5 PCS SET SALOON NAILS MANICURE BEAUTY TOOLS $24.99 |
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5 PCS PRO PUSHER SET SALOON NAILS MANICURE BEAUTY TOOLS $25.00 |
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Ames Pro Arctic Blast 18″ Wide Aluminum Shovel Pusher Removal-Ready For Winter $25.38 |
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Suncast Pro 18-Inch Steel Blade Snow Shovel Pusher Removal -Ready For Winter $26.25 |
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Erapro Pro 21″ Wide Poly Blade w/ Metal Shovel Pusher Removal-Ready For Winter $26.38 |
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Ames Pro 24-Inch Steel wear strip Snow Shovel Pusher Removal-Ready For Winter $27.38 |
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Garant Pro 21″ Wide Poly Blade Steel Snow Shovel Pusher Removal-Ready For Winter $29.82 |
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Cuisinart Little Pro Food Processor Base Mixing Bowl Lid & Pusher Fast Shipping $29.95 |
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LITTLE PRO CUISINART FOOD PROCESSOR works great NO FOOD Pusher $29.99 |
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Garant Pro 26-Inch Large Poly blade Snow Shovel Pusher Removal-Ready For Winter $30.67 |
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Ames True Pro 20″ Snozone Scoop Poly Shovel Pusher Removal-Ready For Winter $30.90 |
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Suncast Pro 24-Inch Steel Blade Snow Shovel Pusher Removal -Ready For Winter $31.41 |
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Dart Pro 21″ Wide Heavy poly strip Snow Shovel Pusher Removal-Ready For Winter $31.86 |
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Suncast Pro 20-Inch Steel Core shaft Snow Shovel Pusher Removal-Ready For Winter $32.25 |
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Suncast Pro 24-Inch Steel wear strip Snow Shovel Pusher Removal-Ready For Winter $32.26 |
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Suncast Pro 18-Inch Double Grip Snow Shovel Pusher Removal-Ready For Winter $32.37 |
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Garant Yukon Pro 13-7/8″ Poly Blade Snow Shovel Pusher Removal-Ready For Winter $34.11 |
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Garant Pro Yukon 24″ Wide Heavy Duty Poly Shovel Pusher Removal-Ready For Winter $35.50 |
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Garant Pro 24-Inch Poly Blade Snow Shovel Pusher Removal-Ready For Winter $36.94 |
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Garant Pro Yukon 24″ Wide Poly Blade Shovel Pusher Removal-Ready For Winter $37.00 |
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Suncast Pro 20-Inch Powerblade Snow Shovel Pusher Removal-Ready For Winter $38.13 |
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Cuticle Pusher Pro Cuticle Pusher EACH – LOUBQI 5001 $37.54 |
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Garant Pro 21-Inch Steel Blad Snow Shovel Pusher Removal-Ready For Winter $38.59 |
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Pro 18″ Lift-Rite Aluminum Snow Shovel Pusher Removal-Ready For Winter $38.75 |
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Tweezerman Pro Dual Conoured Pusher 3312-P $44.57 |
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Suncast Pro 20-Inch Powerblade Snow Shovel Pusher Removal-Ready For Winter $47.94 |
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De Buyer Mandoline PRO V-2010.55 Replacement Extra Long Pusher for Mandoline Ult $56.91 |
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MEHAZ Pro Pusher 5in (No.MC0020) + UV Top + UV Base +UV Glitter La La Land (GL1) $70.00 |
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MEHAZ Pro Pusher 5in (No.MC0020) + UV Top + UV Base + UV Full of Sparkles (GL4) $70.00 |
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MEHAZ Pro Pusher 5in (No.MC0020) + UV Top + UV Base + UV Gel Fiji Getaway (GL6) $70.00 |
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Garant Pro Yukon 18″ Wide Poly Blade Snow Shovel Pusher Removal-Ready For Winter $70.10 |
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Suncast Pro 18-Inch Steel Blade Snow Shovel Pusher Removal -Ready For Winter $74.20 |
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PRO 150W ELECTRIC DELI CHEESE MEAT FOOD SLICER CUTTER 7.5″BLADE ABS Food Pusher $75.95 |
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Jensen Pro 20″ Polypropylene blade Snow Shovel Pusher Removal-Ready For Winter $80.49 |
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Suncast Pro 20″ Wide Combo w/ Fiberglass Shovel Pusher Removal-Ready For Winter $82.43 |
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Suncast Pro 24-Inch Steel Wear Strip Snow Shovel Pusher Removal-Ready For Winter $84.61 |
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Suncast Pro 27-Inch Powerblade Snow Shovel Pusher Removal-Ready For Winter $85.49 |
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Garant Yukon Pro Powerblade 27-1/2″ Snow Shovel Pusher Removal-Ready For Winter $89.03 |
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Erapro Pro 18″ Wide Poly Blade Combo Shovel Pusher Removal-Ready For Winter $94.45 |
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Garant Yukon Pro Powerblade 27-1/2″ Snow Shovel Pusher Removal-Ready For Winter $98.00 |
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Suncast Pro 20-Inch graphite Snow Shovel Pusher Removal-Ready For Winter $98.49 |
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Ames True Pro 18″ Lift-Rite Aluminum Snow Shovel Pusher Removal-Ready For Winter $100.42 |
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Pro Metal Strip Powerblade 18″ Snow Shovel Pusher Removal-Ready For Winter $112.80 |
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Manplow PRO36 36 ” Deep Snow Pusher NEW!! $119.98 |
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PUSHER 1/4″ Tomato Slicer ECONO PRO 644N LINCOLN 68113 $162.95 |
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PUSHER 3/16″ 3/8″ Tomato Slicer ECONO PRO LINCOLN 68161 $176.95 |
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HOROTEC 01.500 PRO BRACELET PIN / SCREW PUSHER TOOL $313.56 |
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FLEX-A-LITE 12 1/8 dual shrouded pusher Lo-Pro S-blade w/Adj. Thermostat, $319.99 |
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FLEX-A-LITE 12 1/8 dual shrouded pusher Lo-Pro S-blade w/o controls $319.99 |
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FLEX-A-LITE 12 1/8 dual shrouded pusher Lo-Pro S-blade w/ Variable Speed Control $369.99 |
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6′ Pro-Tech Sno Pusher Compact Tractor snow pusher $2,100.00 |
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7′ Pro-Tech Sno Pusher Compact Tractor snow pusher $2,200.00 |
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8′ Pro-Tech Sno Pusher Skid Steer snow pusher $2,575.00 |
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10′ Pro-Tech Sno Pusher Skid Steer snow pusher $2,800.00 |
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12′ Pro-Tech Sno Pusher Skid Steer snow pusher $3,025.00 |
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6′ Pro-Tech Pull Back Sno Pusher for Skid Steers $3,050.00 |
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8′ Pro-Tech Pull Back Sno Pusher for Skid Steers $3,250.00 |
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10′ Pro-Tech Pull Back Sno Pusher for Skid Steers $3,600.00 |
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6′ Pro-Tech IST Sno Pusher Skidsteer snow pusher $3,700.00 |
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12′ Pro-Tech Sno Pusher Backhoe snow pusher $3,775.00 |
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12′ Pro-Tech Pull Back Sno Pusher for Skid Steers $3,900.00 |
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14′ Pro-Tech Sno Pusher Backhoe snow pusher $4,075.00 |
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8′ Pro-Tech IST Sno Pusher Skidsteer snow pusher $4,100.00 |
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10′ Pro-Tech Sno Pusher Loader snow pusher $4,400.00 |
