Grab Hook
Finding That Much Needed “Hook”
I teamed up with a celebrity and started working on getting our diet book published. We really believed that the writing was good, and with her celebrity status I assumed that getting a contract would be a cake walk, but after two years we realized it wasn’t as easy as we had hoped. The missing ingredient: a hook.
We needed a hook for the book that made it different from all other books out there. My first reaction was, “The writing is the hook! The minute the reader opens the book, they’ll see how different it is. It’s inspiring, it’s funny– it’s just so good!”
But that wasn’t enough. First of all, the original draft wasn’t that good, and secondly even if the writing was incredibly good we were still missing that certain something that made this book different from all the others that line the shelves.
I tried coming up with titles that might be a hook. Tried steering the writing to reach a unique audience. Tried making the book a motivational tool instead of a regular diet book… but in the end, we still lacked a viable hook.
It wasn’t until we finally reached the point where we decided to make her the hook that the project saw the light of day. Using her celebrity status meant that I had to take a back seat to our co-authoring experience so that she could be front and center. Her face would be on the book. She would be the main ingredient of the book, and we would tell her story.
Let’s face it. Other than a few friends there aren’t too many people in the world who really care if I lost weight or how I took it off. On the other hand there are hundreds of thousands of people who are interested in how celebrities stay fit and healthy, and how this mother of three still looks so good at thirty two.
Hooks can be anything that grabs a niche market or makes your book that much more desirable than the next. When acquisitions agents are going through proposals at 11pm and their eyes are starting to blur you are going to need something that sets your book apart from the others.
You might be thinking, I don’t have to worry about that–I’ll just self-publish! Coming from a writer who’s been both self-published and traditionally published, let me advise you that either way you will need a hook if you want your book to survive and thrive in the market. It’s a necessary ingredient that should not be overlooked.
Brain storm… brain storm…brain storm… until the light bulb comes on. Who knows, it might take two years, but you’ll get there too!
Thinking of self-publishing? If so, visit Art Bookbindery ABB gives you all the tools that you need to get your book off of your computer and onto the shelves. Self publishing was a key ingredient that led to getting my foot in the door and finally where I am today!
About the Author
Darlene Schacht is a mother of four living in Manitoba, Canada. She is the founder and former editor of Christian Women Online Magazine, and is currently blogging at Time-Warp Wife. Her work has been traditionally published in anthologies by Thomas Nelson, Tyndale Publishing and Adams Media. As well she has co-authored a book with actress Candace Cameron Bure called, “Reshaping it All: Motivation for Spiritual and Physical Fitness.” Her husband Michael has been the driving force behind her work. Visit him at Art Bookbindery, where he empowers writers to self publish.
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